About Our Imagery

Arguably our most interesting and detailed artwork is featured on cans of Prairie Dog Brewing craft beer, like our Crispy Gurl label. Can artwork like this typically starts as a concept that our owners, brewery and marketing team members brainstorm and put into a text document, sometimes with preliminary sketches.

Once we have a concept developed, we work with a preferred artist to create the artwork that eventually ends up on our cans. At present, our can artwork images are created by an artist named Kyle C. Bridgett, who goes by the handle littlecozynostril online. You can check out more of Kyle's work and reach out to him on his Instagram page.

In our earlier releases, Prairie Dog Brewing team members created can label artwork, like for "You're Beautfiul", which was created by Greg Loudon, our Brewery Sales Manager, and for Sour Expedition #1, which was created by former team member Kennedy Roberts.

Prairie Dog Brewing's merchandise typically features common brand elements like our mascot, Alby, fields of grain, mountains, hops, etc. Most of these elements were created for us by Ian Harding, Kyle C. Bridgett, or Jayesh Bhagat., who are discussed elsewhere on this page.

While our owners weren't the ones to create these brand elements, they are longtime artists, themselves, with graphic design, photography and image manipulation experience, so they typically assemble the related artwork into a design and create our merchandise, like t-shirts, growler jugs, and beer glasses.

When working on our website or building social media posts, we often want a quick image of a prairie dog doing something fun. Maybe it's a group of prairie dogs standing in a pile of kegs within an Alberta prairie scene. Other times it might be a wacky parody of existing artwork or memes, or a parody of pop culture imagery from movies or whatnot.

Whenever possible, we turn to the work of Kyle C. Bridgett, who has already created a huge plethora of prairie dogs doing a range of things for us for our Tail Twitcher West-Coast IPA can label, and other can artwork. We also commissioned artist Jayesh Bhagat a few years ago to create a range of prairie dog characters that we use here and there. 

At the beginning of the Covid-19 pandemic, we had almost no photography of our food and facilities. Facing the need to immediately pivot into online ordering with apps like DoorDash and Skip the Dishes, we needed product imagery, and fast.

Co-founder Gerad Coles was a professional photographer in the past, along with his wife Laura Coles, and he wasted no time in dusting off his camera to create the mouthwatering food and beverage photography that you've likely seen many times by this point. Gerad also trained other members of our team to create product photography using his techniques, carrying on the tradition.

Today, the food and beverage photography you see on our website, promotional materials and delivery apps was created by Gerad Coles, Ben McLaren-Gradinaru, Laura Coles, Greg Loudon, Graeme Rice, and Ian Harding, as well as some commissioned photography by Innovate Media.

Regardless of who shot the photos, we employ no trick photography. We order the food from the kitchen and shoot it exactly as it is. Sometimes our Chef or line cooks will take extra care to plate items in a way that makes them especially photogenic, but these are the exact same foods and portions that you get when you order at Prairie Dog Brewing - no exceptions.